As a media and public relations expert, I’ve watched many iconic brands attempt reinvention—sometimes with disastrous consequences. The recent rebrand of MSNBC to “MSNOW” represents one such gamble, rooted in strategic misalignment and a misunderstanding of branding fundamentals. Here’s why the move is a misstep, and what could be done better. Branding 101: The Value of Clarity and Legacy In branding courses across leading universities, one core lesson remains constant: successful brands are built on clarity, consistency, and audience trust. When consumers hear a network name, it should instantly signalRead More