fox news
Why Rebranding MSNBC as MSNOW Is a Risky Move — And What Would Work Better
As a media and public relations expert, I’ve watched many iconic brands attempt reinvention—sometimes with disastrous consequences. The recent rebrand of MSNBC to “MSNOW” represents one such gamble, rooted in strategic misalignment and a misunderstanding of branding fundamentals. Here’s why the move is a misstep, and what could be done better. Branding 101: The Value of Clarity and Legacy In branding courses across leading universities, one core lesson remains constant: successful brands are built on clarity, consistency, and audience trust. When consumers hear a network name, it should instantly signalRead More
Why Fake News Is Here To Stay and How To Spot It
Back in the days when journalism was rewarded and people read newspapers for unbiased papers they had this thing called editorials. Editorials are opinions. Most publications do not seem to tell readers anymore when it’s actual news or an opinion. The problem got worse after Fox News debuted because it was basically an opinion or editorial network. They would tell what they considered the “news” but in their biased way of doing so. The problem got worse in the last election when the internet has been flooded with many propaganda,Read More