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Thursday, July 30th, 2020

 

Coca-Cola to enter hard seltzer market through Topo Chico brand

Coca-Cola will release a hard seltzer under its Topo Chico brand later this year. The alcoholic beverage will first hit select Latin American cities and then launch in the U.S. in 2021. In 2019, hard seltzer’s volume more than tripled. The popularity of brands such as White Claw and Boston Beer’s Truly has put spiked seltzer in the spotlight. Its volume more than tripled last year, helping to reverse the global decline of alcohol consumption. Coca-Cola announced it will release a hard seltzer under its Topo Chico brand later thisRead More